Social Media Marketing For Small Business Entrepreneurs

I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? They have made their dream a reality. It’s a whole different conversation and level of engagement from talking to a marketing or business development manager working for a small or mid-size company. I don’t mean to imply that the marketing or business development manager knows less about the company’s business than the owner. It’s about the level of passion for the business. Passion or entrepreneurial zeal, as we know, doesn’t always translate into being able to run a company successfully but I love to hear their story.

I enjoy the initial phase of a search engine optimization or pay per click management campaign for any new client. We call this the discovery phase where we gather quantitative and qualitative information about a business to lay the groundwork for the project. The more we know about what they do, how they do it, who they are trying to reach and what their goals are the better we can develop and implement a successful online marketing strategy for them.

One big difference I notice almost immediately when talking to an entrepreneur is the desire to talk about their business. You never have to worry about keeping the conversation going that’s for sure. Entrepreneurs love to talk about their business. It’s their passion. That’s why they are doing it. Many businesses, if not most, are built based on the personality of the owner and more often than naught these owners have an outgoing, engaging personality. That is why social media marketing can be so powerful for small business owners.

Social media marketing is not just about creating profiles on facebook, myspace, LinkedIn and other social media networks to try to create buzz and links to your web site. It’s about being actively engaged in the networks. Let people get to know you. Be real. Tell them about your business, why you do it and how you do it. Not from a sales and marketing stand point so it sounds like every other Tom, Dick and Harry selling the same thing but from your personal stand point – your personality – let it shine through. Just a warning here, if you are a real drone with a negative view point on the world this might not work. :>) Find people with the same interests as yours and participate in their discussions. It has to be a two way network for it to work best.

Are you thinking how in the heck am I supposed to find enough time to do this plus run my business? This is a valid point but if done correctly this can reap big benefits for your business. Millions and millions of people are participating in social media networks every day. Instead of actively participating in 4 or 5 determine which one best fits your desired demographic and focus predominantly on that one. Also, you might really enjoy it. Just talk about your favorite topic – your business.

Time Management Checklist for Super Busy Entrepreneurs

Anyone who has started their own business or who has been running their business for years; will agree on one thing – managing time effectively is pivotal to success or making money sooner. It is as simple as that, it directly influences your results in business.

If you have just started, it goes without saying that you are most likely juggling several balls at once. Helping hands are few, so you are forced to do everything and be everything, the accountant, the marketer and the visionary, etc. You work like a ‘one man army’, it leaves you out of breath and often overwhelmed.

There are only a certain amount of hours a day and you need to optimize how you spend those hours, because time is certainly money. If you are able to chalk out a time management strategy, your productivity will increase tremendously and so will your results.

Developing time management skills and finding ways to really leverage your time, is often pushed down the list of our priorities due to pressing operational demands. If you don’t have time to create a strategy, here are 5 simple ways that you can improve your time management skills and your results.

1. Be specific about goals and how to achieve them

Always align your actions with your goals. This might sound obvious, but are you doing it? There are two parts to this tip… first you need to have clear goals that you are working towards; with deadlines. How much money do you want to make by a certain time for example.

Secondly, you need to be clear on what you should be doing every day that will lead to the achievement of your bigger goals. Don’t aimlessly take action based on what you ‘think you should’ be doing. Your goals and actions need to be connected; otherwise you will find that you work on tasks that give you a sense of accomplishment, but no real results. It all starts with creating your roadmap to success.

2. Organize yourself

Implement whatever type of system will work best for you, but you need to have some sort of structure to be organized. Getting organized is about having an organized mind, and a system which supports you to do things more effectively and efficiently. There are many time management tools that ironically, unless used properly, are actually counterproductive. So don’t be put off if what you have tried doesn’t work, it most likely doesn’t work because you have not been shown how to make it work.

3. Know where you need to improve

Nobody is perfect, while you are good at some things, you could be weak at some others. Of course we all have our blind spots, but the real question is, are you open to identifying them? There is no point in learning new time management skills, if you haven’t mastered the skills you have now. Identify your time thieves, what are you doing that is undermining your results? Be honest with yourself and focus on correcting one thing at a time. You know if you don’t manage your email well or if you procrastinate every day, now you need to do something about it.

4. Develop your awareness skills

Time management is not only related to planning, prioritizing, delegating, etc. In fact, most of your struggles to manage your time come from you, and how you are thinking. Developing awareness at times when you don’t feel like doing something, or when you fear something or resist something, will help you to manage your time better.

Why? Let’s say that you are procrastinating with certain tasks. You might be procrastinating because you aren’t actually motivated to do that task, or you aren’t actually clear on why you are doing it. Either way, unless you take time to become aware of the reasons you are behaving the way you are, you won’t be able to fix the root, the cause of the problem. Until you fix the root of the problem, you will continue to experience it and your business will suffer as a result.

5. Stay focused

Even if you have your sights set on your goals, you might find it difficult to stay focused. Just before you begin the task at hand, make it easier for yourself to stay focused. Remove distractions around you, prevent interruptions and commit to completing the task before starting something else. It is when we start and stop, when we change our focus or we give into other stimulus, that we really waste the most time. There are many ways in which you can boost your focus, go for it!

Starting a business isn’t easy, but well worth it. Don’t waste time doing things ineffectively, when the effort required to master your time, will support you in mastering your success. Often, it is not time that is lacking, but time management skills – Kirstin O’Donovan

To Your Success!

Successful Home-Based Business Owners Develop a Marketing Plan

I’m always surprised by the people that fail to work with a business or marketing plan. The idea seems to be intimidating to many otherwise fearless entrepreneurs. The plan doesn’t have to be a long drawn-out process to be effective. You can take a few minutes and sketch out something quickly that helps you to formalize your goals, establish a budget and evaluate your expected returns on investment.

It will also serve as a roadmap to help you maintain consistent sales throughout the year. Savvy marketers often develop the entire project around a sales and marketing proposal in order to bring in joint venture partners.

There are many ways to develop a marketing plan. The approach taken here is a simple six step process. If you are really creative you can accomplish all six steps on the back of a napkin.

  1. State your purpose – Dr. Stephen R. Covey is famous for coining the phrase; “Begin with the and in mind.” This simply means to have an idea of what your results should look like before you begin your journey.
  2. Quantify the result – if you are selling glass figurines online, you should know how many units you’ll need to sell in order to make the kind of income that will make the project worthwhile. You must identify what success looks like even before you begin.
  3. Situational Analysis – this simply means you are acknowledging where you are in the process at the moment. You will also want to look back in the past to evaluate the decisions and actions that lead you to the present situation.
  4. Marketing Focus – take a close look at consumers to whom you wish to sell your services or products. Get a clear understanding of your ideal prospect; get to know and relate to the problems they face and recognize how your solutions can benefit them.
  5. Tactical – now we brainstorm to find the various methods to get our message to its intended target. Don’t be afraid to get wild, crazy and creative during brainstorming. There are often a few really good ideas hidden among the off-the-wall stuff. Write them all down and review them later.
  6. Budgets Analysis and Performance Milestones – I saved the bean counting for last because it is usually the part that entrepreneurs don’t like to do. Once you have roughed out your marketing plan of attack, you will want to create a budget for which to work your plan. You will also need to set realistic milestones to monitor your progress along the way.

In the end, a marketing plan is just a road map for your objectives. You can create a formal marketing plan with spreadsheets, graphs and even PowerPoint presentations. You might simply look at your worn out napkin one or twice a year. Whichever technique you choose will be perfect as long as you get it done. When it comes to marketing your business, you need to know where you’re going so that you know when you’ve arrived.

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